Mood:
coolNow Playing: http://www.youtube.com/watch?v=w_XTDJY1K00
iOS 7 introduces great new features like Control Centre, AirDrop for iOS and smarter multitasking. It also makes the things you do every day even easier, faster and more enjoyable. And while many of the apps look different, the way you do things feels perfectly familiar. So from day one, you know how to use the world’s most advanced mobile OS. In its most advanced form.Nothing we’ve ever created has been designed just to look beautiful. That’s approaching the opportunity from the wrong end. Instead, as we reconsidered iOS, our purpose was to create an experience that was simpler, more useful and more enjoyable — while building on the things people love about iOS. Ultimately, redesigning the way it works led us to redesign the way it looks. Because good design is design that’s in service of the experience.Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, just when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work†. When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.iOS 7 is a pure representation of simplicity.It has a new structure, applied across the whole system, that brings clarity to the entire experience. The interface is purposely unobtrusive. Conspicuous ornamentation has been stripped away. Unnecessary bars and buttons have been removed. And in taking away design elements that don’t add value, suddenly there’s greater focus on what matters most: your contentWith iOS 7, we took something millions of people already love and refined the experience to make it even more effortless and useful. So the everyday things you need to do are the everyday things you want to do. And iOS 7 lets you work in ways that are instantly familiar, so there’s no need to relearn everything. Your Home screen is still your Home screen, for example. Only now, it takes even better advantage of your Retina display — and the space underneath the display. But you use it in exactly the same way.Technology should never get in the way of humanity.When a product is designed properly — when you don’t have to adapt to the technology because it’s already designed around you — you develop a connection with it. It becomes more to you than just a device. iOS 7 invites that kind of connection. Interactions are dynamic. Animations are cinematic. And the experience is lively and spirited in so many unexpected yet perfectly natural ways. Open the Weather app, for example, and you’ll instantly understand. Hail bounces off text and fog passes in front of it. Storm clouds come into view with a flash of lightning. And suddenly, checking the weather is like looking out the window.